November 26, 2007

Just as the chaos of the holiday season mounts to its apex, the Reno downtown bar district will get its annual visit from the parade of pub-crawling Santas prepared to spread Christmas cheer.

The evening begins around 7:30 – 8 p.m. at two locations, where red-suit clad men and women meet to pick up their maps and joyfully mingle through the downtown district, stopping at 22 selected locations, bringing the joy of giving to revelers along the way.

The event, free to participants, can be expected to bring in about $4,000 to $5,000 in donations to the Food Bank of Northern Nevada. The venues along the route are asked to donate to the cause, and as a reward for their generosity, they receive a visit from the crawling Clauses.

Organizer Matthew Goedert, a San Francisco attorney, has been spreading the good tidings with his crew of Santas for the past eight years. He says Santa is a beloved icon who always produced good interaction with the customers. The event is well-received for the most part and people react favorably. When you’re dressed as Santa, people love you and want to talk to you. Read the rest of this entry »